5 Reasons You Should Take your Property to Auction

Things are moving fast in Brisbane’s prestige property market, with countless homes across Ascot, Hamilton, and Hendra going under the hammer in recent months.

We’ve seen crowds of bidders flock to auctions in 2023, as scarcity of listings is on the rise yet again. With this market trend, it’s no wonder that you’d consider auctioning as your sales method of choice. 

Here are a few reasons why we recommend auctions for our clients…

Reduce your Time on the Market

A fast sale is a good sale! One of the biggest benefits of auctions is their quick-fire nature. 

Placing an end date for your property sale allows for a more aggressive marketing campaign and increases urgency amongst potential buyers. The intense atmosphere of an auction further drives competition among those attending, causing them to strike while the iron is hot and sometimes bid higher than initially.

Sell for More

In comparison to private or treaty sales, auctioned properties actually tend to sell at a higher price. 

More often than not, the longer a home is on the market, the more it will need to be discounted in order to sell. During an auction, bidders are essentially validating the price set by yourself and your agent, eliminating the need to negotiate with buyers.

Emotions run high during auctions, which more often than not, drives a premium price. Many bidders often bid at a higher price than initially intended, fueled by the competitive nature of the process. 

Have Control Over your Sale

The right real estate agent will help you to create a reserve price that sets realistic expectations for your sale, whilst remaining strategic. If you aren’t satisfied with the bidding price, you don’t have to sell – simple!

Contracts are Unconditional

Auctions are efficient in many ways, but an unconditional sale takes the stress out of the purchasing process. Once sold, the buyer is legally required to purchase the property without a cooling-off period.

Save your Time

Hosting frequent open homes can become a time-consuming and inconvenient process! Auctioning significantly reduces the amount of home inspections and unscheduled viewings required to sell the property. 

Going Once, Going Twice…

As demand continues to drive sales amongst premium property buyers, we can expect auctions to remain a popular method for sellers! 

If you’re ready to start your sales journey, be sure to get in contact with the experts at team Oliver Jonker today.