Property Market Trends Explained: Downsizer Market

Although 2024 isn’t quite over yet – there’s no doubt that one of the largest trends to have emerged amongst the Brisbane Premium Property sector this year, is the rise of what we call ‘the Downsizer’.

You’ve likely seen the term pop up in property reports, or maybe even in conversations with friends or colleagues. More and more, downsizing is becoming a key theme in Brisbane’s prestige real estate. Let’s take a deep dive into this phenomenon, and discover what the trend really means!

What is a Downsizer Market?

The Downsizer Market refers to older homeowners (usually 55+) who are looking to ‘downsize’ from their larger homes to smaller, high-end properties in closer proximity to city centres and amenities to suit their lifestyle. 

Unlike The Millennial Buyer, Downsizers usually have equity acquired from years of home ownership, allowing them to make cash purchases and forgo the need for a mortgage. This positions them well within Brisbane’s premium property market, where competition for these high-demand properties remains fierce. 

As a result of their purchasing power and preferences, downsizers are reshaping the property trends of our city’s inner suburbs.

Why is this Occurring in Brisbane?

With about 50-75% of apartment buyers represented by Downsizers, it’s clear that this demographic is driving significant demand in Brisbane’s premium property market.

What makes Brisbane such a prime location for this trend, is our city’s unique mix of well-connected, vibrant, and diverse suburbs. Think inner-city hotspots like Albion and Hamilton, as well as the leafy Clayfield, Wavell Heights, and Nundah – which offer easy access to cultural and healthcare facilities. With such variety, there’s no shortage of potential for downsizer-friendly developments in our wonderful city.

Does your Home Appeal to Downsizers?

The rise of the Downsizer is definitely not a trend to ignore! If you’re looking to sell your inner city unit, apartment, or townhouse, don’t discount this valuable opportunity. 

If you’re on the lookout for a dedicated, experienced, and knowledgeable agent with his finger on the pulse of local industry trends – consider your search over! Get in touch with the Oliver Jonker team today to make your next sale a successful one.