Brisbane Property Market Trends: The Influence of the Overseas Buyer, and How to Appeal to Them
We really do live in one of the best cities in the world!
Brisbane's premier real estate market has recently seen a notable influx of international buyers, significantly influencing property dynamics in the city. Foreign investments in Australian residential real estate have seen a substantial rise, with transactions increasing by 27% from the previous year in 2024.
Why Is this?
South-East Queensland’s blend of urban sophistication and natural beauty has no doubt made it a desirable location for luxury living, especially for those overseas. In fact, recent research revealed that the Gold Coast and Brisbane were ranked as the first and second most searched-for locations in the country by international buyers.
As Brisbane continues to prepare for the 2032 Olympic Games, the city's global profile is set to rise, potentially attracting even more international interest in the premier real estate market. With this in mind, experts predict that median house prices could rise exponentially by 2032 when reflecting upon trends observed in Sydney post-2000 Olympics, which saw a 66% increase in the lead up to the Games.
Appealing to the Overseas Buyer
1. Leverage Digital Platforms
It’s no secret that in the digital age, a buyer’s first impression of a property usually occurs online. Especially in the case of a foreign buyer, many of whom may have never visited Brisbane before, they rely heavily on digital assets to assess investment potential.
As such, it’s important to utilise online platforms as much as possible – whether that’s through harnessing social media marketing and high quality visual content, or even international real estate portals. In any case, the right real estate agent will be able to walk you through the best digital strategy for your property.
2. Highlight Investment Potential
Brisbane is currently in the midst of a major transformative phase, whereby infrastructural upgrades are set to boost property values significantly.
For international buyers seeking strong investment returns, it’s crucial to emphasise the expected property value appreciation due to the Olympics and ongoing developments. This includes both the Cross River Rail and Brisbane Retro, which are set to enhance our city’s liveability and drive demand for luxury real estate.
Brisbane's luxury market is already experiencing steady growth, with suburbs Ascot, Clayfield and Hamilton now having a median house price of $2.1-2.3 million, while Hendra saw an impressive annual growth rate of 9.7%. This consistent market appreciation highlights the strong performance of our city’s high-end sector, and should definitely be factored into your sales strategy.
3. Sell the Lifestyle
Beyond investment potential, Brisbane offers a unique luxury lifestyle that is a major selling point for overseas buyers seeking a careful balance of comfort and prestige. Showcasing nearby surroundings, amenities, cultural vibrancy, and a temperate climate is essential. Our prestigious education and healthcare systems make our city even more attractive.
In this instance, high-quality visual and virtual tours make all the difference, providing an immersive experience of the property's features and the surrounding area alike.
Ready to Make your Move in 2025?
Brisbane is one of the greatest cities to live in the world, so it’s no surprise that its luxury property market is on international buyers' radar. For homeowners, what’s presented before us is a golden opportunity to capitalise on overseas interest, particularly in the high-end sector.
For expert guidance, local insights, and tailored strategies for selling your home this year, look no further than the Oliver Jonker team. Get in touch today, and let's turn your property goals into reality.
